How I used User Research to kill a book idea

Building an app or writing a book — the fundamentals still hold true

Credit: Pixabay

“You are not your user.”

Source: GIPHY

Help time-strapped working professionals learn something new by reading a book in a faster and effective way.

Working professionals preferred to read to learn new topics.

Source: GIPHY
Lean Startup model for writing a book
Poll on LinkedIn and Facebook Groups
Slack poll in UX Designers group

So I was basically writing a book that pretty much no one wanted.

Book cover by Yours Truly

Always do your research first.

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UX Research & Strategy, Writer, Voracious Reader